The WorkSpace Target Market
WorkSpace is transforming businesses by enhancing their ability to communicate, collaborate and operate. We have identified two primary target markets that benefit from hosted, voice-enabled Microsoft® Lync™.
1. Businesses with fewer than 250 employees, some or all of whom are highly mobile
2. Enterprises with 250-1,000+ employees, some of whom are highly mobile.
Most Unified Communications (UC) offerings can be deployed by businesses in different industries, but so far demand has been strongest in the following vertical markets: law firms, financial institutions, real estate, and education.
While these markets were first to adopt UC, the solution is quickly gaining popularity across many different industries. WorkSpace targets businesses of all kinds that are looking for ways to boost their productivity while reducing their costs. They value close collaboration and quick decision-making, and they need to be able to readily locate and connect to their colleagues – whether they are in the same building or across the country.
WorkSpace can help your clients if:
They want to integrate multiple office communication tools
Today, your clients may have several different communication tools connecting them to their colleagues and customers, including phones, e-mail, instant messaging, group conference and more. WorkSpace integrates all of them into one simple, cost-effective unified communications solution.
They collaborate internally and externally
Sending files back and forth is hardly collaboration. WorkSpace takes collaboration into a whole new realm, giving your clients desk-sharing at the touch of a button, audio conferencing, video conferencing, web presentations and more – so they can truly collaborate with colleagues and clients as if they were sitting in the same room.
They have a mobile workforce
If your clients move around during the day, they need their office to be equally mobile. With WorkSpace, your clients can easily connect with colleagues and customers anytime – whether they’re in the office or not. Key decisions happen faster, opening the door to enhanced productivity, profitability and customer satisfaction.
They need scalability without added cost
Whether your client is adding employees, opening a new store or relocating an office, WorkSpace is the cost-efficient way to stay connected and productive. A new employee simply means adding a user to their subscription, and we can have them online and on-task the day they walk in the door.
They want to go green
All of the infrastructure required to support your client’s communications solution is housed centrally at WorkSpace and delivered to their desktop on a per-user basis. That means they won’t be spending valuable resources on equipment – or the air conditioning required to cool it.
They want the latest technology without the investment
WorkSpace is offered in the cloud as a per-user subscription. We invest in the equipment and infrastructure so you don’t have to sink capital resources into equipment and ongoing IT support. Your clients simply pay one monthly bill and we push their voice and data services to their desktop – and we’ll provide ongoing maintenance and support, so they don’t even need an IT expert on staff.
WorkSpace Communications - Reseller Tracks
Selling WorkSpace Communications to businesses with fewer than 250 employees is quite different from selling it to mid-sized and large corporations that have more complex and resource-intensive requirements. As a result, WorkSpace Communications offers two tracks for companies interested in reselling and deploying the Services:
- WorkSpace Communications SMB Reseller track: focus is on reselling to companies with fewer than 250 employees.
- WorkSpace Communications Enterprise Reseller track: focus is on reselling to companies with greater than 250 employees, especially companies with 250 to 1,000+ employees.
Value to Resellers:
- Extendable sales/revenue opportunity
- Ready-to-install WorkSpace Software for Easy Activation & Administration
- Zero dollar investment by you
